Thursday 9 May 2019

Rural Broadband NI-Life in the Slow Lane......


Our Director Kate Clifford blogs on the vagaries of rural broadband and the potential that could be unlocked in rural areas if it was improved….



Photo by energepic.com from Pexels

Tuesday night in rural Northern Ireland. A household comprising of two adults, two teenagers, both at exam stage, and a younger child. It was a normal evening. Homeworks and study being tackled by the older kids, dinner being made. ‘Get off the internet’ shouts the six year old who is trying to watch Netflix. I can see the TV frozen and buffering. The 15 year old shouts ‘get off the internet, I need to download my maths paper’. I’m checking work emails and the phone is buffering, and the final straw comes when number one daughter screams ‘Get off the internet!! I’m trying to download my exam timetable’.

In our rural household, a download speed of between 1.7Mbps and 0.07 Mbps depending on the time of night, means that two devices cannot run simultaneously. BT Infinity hasn’t reached us yet. We live beyond Infinity. Most evenings the Netflix account will buffer and buffer until we do a search to locate a rogue mobile or tablet device that might be stealing our band width.


Last summer our internet speed was so woefully bad we were reduced to sitting in our driveway borrowing broadband from next door’s much improved connection!  


We are not too far from our nearest town and we can afford to find alternative ways to boost the speed of our connection. But with increasing reliance on the internet for homework, work, communication and everyday life I wonder about households with worse access than ours and children who fall behind in school because they cannot afford a permanent connection nor mobile data.

I wonder about rural businesses who depend on internet connections for payments, orders, advertising and communication with their customer base and wonder just how disadvantaged they are when compared with businesses in urban centres. How much more do they pay for reliable and consistent broadband connection just because of their geographical setting?

The roll out of faster and faster speeds in urban centres is in danger of deepening a significant digital divide across this region. As urban populations become better connected and better served with faster and faster download speeds, rural areas are being left behind and playing a constant game of ‘catch up’ as technology improves and speeds increase.

The economic, social and environmental benefits of the proposed government £150m investment in ultrafast fibre broadband could be worth as much £1.2 billion to rural areas of the province. That’s the estimate contained in a report commissioned by BT and published in 2018, setting out the potential benefits resulting from an investment focused in rural areas.[1]


By improving access to the internet, economic growth in rural areas could reduce the gap with more affluent urban areas. Regional inequalities permeate NI, and public policies that address it have risen in importance in recent years. Expanding broadband access offers a potential way to reduce these inequalities, enable the growth of small business and could revitalize many of our villages and towns.
In the meantime, households like ours have to prioritize who gets to use the bandwidth and when. Sometimes we share and we compromise, prioritizing homework and work obligations over TV viewing but more often we revert to type we squabble, we fight and shout ‘get off the internet!’ 

[1] “Fibre broadband could benefit rural economy by £1.2bn” The Newsletter 04 June 2018



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